M/o AYUSH launches awareness drive to increase popularity of Yoga through life-size Mascots

M/o AYUSH launches awareness drive to increase popularity of Yoga through life-size Mascots
Yoga awareness campaign of the Ministry of Ayush with the help of human size Yoga mascots in the run up to the International Day of Yoga, at Metro Walk Mall, Rohini, in New Delhi on June 10, 2017.

New Delhi,June 10,2017 : The Central Council for Research in Yoga & Naturopathy under the Ministry of AYUSH, Government of India, has initiated a Yoga Awareness Drive through Mascots  and Flash  Mobs (YogMob) prior to International Yoga Day (21st June) to increase popularity of Yoga especially among the youth.

The mascots Provide an eye-catching way of helping boost theawareness of International Day Of Yoga . They are connecting with families by providing added entertainment and interactivity, especially at Malls , Public Places , Events & Recreational Tourist Areas . IMG-20170610-WA0063.jpg

Mascots appeal to individuals because they are memorable, a visual aid that encompasses everything about the Campaign Message from its ethos to its style . These mascots are leaving a great impact on audience in the blink of an eye, so the viewers does not have to think too much but can take in a lot of information at a glance.


The Human-size  IDY Mascots are running the campaign & spreading the message of Yoga Day in Delhi NCR, Lucknow and Haryana starting 8th June 2107.

Flash Mobs of Yoga Dance called YogMob are also being organised at certain crowded places like malls.




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