Dhara Keh Raha Hai Khaane Me Tel Daalo Kam

May 24, 2018
Dhara Keh Raha Hai Khaane Me Tel Daalo Kam

Launches mass health awareness campaign for healthy living

 May 24, 2018 : New Delhi : Dhara, India’s leading edible oil brand, is all set to disrupt the Indian edible oil sector with a new Brand campaign aimed specifically at increasing the awareness of usage of edible oils. The new positioning with the essence of promoting ‘healthy living’ will be intended to make the consumers aware about their daily edible oil consumption habits. The campaign titled ‘Zara sa badlav banaye life behtar’ is all about driving consumers attraction to use less oil in every day consumption! After all how many brand tell you to consume less responsibly for their own offerings.

To make consumers aware of appropriate consumption of edible oil, Dhara is encouraging the ICMR recommended daily usage of 30gm of edible oils & fats per day for an individual.

Dr. Saugata Mitra, Director, Mother Dairy Fruit & Vegetable Pvt. Ltd, added, “Dhara, a time trusted brand has always been blessed with the patronage of consumers for three decades. In our efforts to make our consumers more aware, we have always recommended the right usage of edible oils for a healthy living. Through this new campaign, we are attempting to promote healthy lifestyle and encourage people to bring in small change for larger benefits of healthy living. The larger thought is too bring in a change in routine habits that are sustainable for life.”

Speaking about the new initiative, Mr. Sanjeev Giri, Business Head – Dhara, said, “Dhara as a conscious brand has always believed in responsible consumption of edible oils. We are amongst the first brands to carry a statutory messaging recommending to consume cooking oil in moderation with physical exercise. Taking the same ethos ahead, we are now evolving our positioning to ‘health living’. The initiative titled ‘Zara Sa Badlav Banaye Life Behtar’ is aimed at educating the consumers about the right usage of edible oils using daily life connotation of a family. We are confident that the consumers will relate to our approach and will gradually be more responsible for a healthy life.”

 

Stay informed with the latest news from HealthySoch. Sign up today for exclusive insights and updates!

We promise we never spam!

Leave a Reply

Your email address will not be published.

Health Tips

Dr. T S Kler Padma Bhushan Awardee
MD, DM, MRCP, FRCP(U.K), FACC, D.Sc
Chairman – Fortis Heart Institute Gurugram

Precautions to avoid Corona Virus:

  1. Stay home as far as possible.
  2. Wash hands with soap and water frequently.
  3. Keep distance from people even your home members.
  4. Keep atleast 1-2 metres away from anybody coughing.
  5. Don’t touch your face, nose and mouth.

 

Dr. K.K Says

Archives

MonTueWedThuFriSatSun
    123
45678910
18192021222324
25262728293031
       
   1234
567891011
12131415161718
26272829   
       
891011121314
293031    
       
    123
45678910
11121314151617
25262728293031
       
  12345
6789101112
13141516171819
27282930   
       
      1
2345678
9101112131415
16171819202122
3031     
     12
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
2627282930  
       
1234567
891011121314
22232425262728
293031    
       
     12
3456789
17181920212223
24252627282930
       
  12345
6789101112
       
  12345
13141516171819
2728     
       
      1
9101112131415
3031     
   1234
567891011
       
282930    
       
    123
45678910
       
  12345
27282930   
       
      1
3031     
    123
11121314151617
       
28      
       
2930     
       
    123
       
       
       
      1
9101112131415
3031     
     12
3456789
10111213141516
17181920212223
242526272829 
       
  12345
13141516171819
2728293031  
       
      1
23242526272829
3031     
    123
       
    123
25262728   
       
78910111213
28293031   
       
293031    
       
14151617181920
28293031   
       
   1234
567891011
       
   1234
567891011
262728    
       
891011121314
293031    
       
    123
18192021222324
25262728293031
       
  12345
27282930   
       
      1
2345678
16171819202122
3031     
    123
45678910
18192021222324
       
28293031   
       
     12
31      
   1234
       
  12345
6789101112
       
HealthySoch

Don't Miss