New Delhi, January 16, 2023:
Kimberly Clark’s Kotex, a leading global menstrual hygiene brand, has recently launched a superior, premium innovation in India called the Kotex Prohealth+ sanitary pads. Kotex relaunched in India in May 2022 with their innovative Overnight Period Panties range. Eight months hence, Kotex is back with their latest offering, Kotex Prohealth+, that allows consumers to #ChooseItAll, to not trade off or make compromises on their sanitary protection.
On the launch, Saakshi Verma Menon, Marketing Director, Kimberly – Clark India, said, “As pioneers in feminine hygiene globally, we always encourage women to challenge misconceptions about periods. At Kotex, we don’t just make pads, we actively identify problems women face when it comes to periods and tackle them with revolutionary solutions.
We realized women today are choosing leak-free pads but bearing rashes or some are choosing a soft rash free pad but dealing with wetness. Come on, it’s 2023! Why can’t women just #ChooseItAll? Hence, we are delighted to announce the launch of Kotex ProHealth+ sanitary pads in India. This disruptive new product will end the old cycle of choosing between singular benefits and give young girls a chance to elevate to Healthy Period Protection. We are optimistic that Kotex ProHealth+ will win the hearts and minds of our consumers in India, and we look forward to its commercial success.”
To mark this launch, Kotex has rolled out a 360 degree marketing campaign #ChooseItAll on multiple digital and offline touchpoints. Conceptualized by Ogilvy India, the campaign encourages young women to rethink their current period protection choices and elevate to healthy period protection.
Kotex ProHealth+ is created to change the period game with its superiority of being an All-in-1 product offering anti-leakage, anti-wetness, anti-rashes, anti-itchiness, and anti-odour sanitary pad. It also has a quick dry core, 5-layer absorption with a wide back, super soft protection wings and sides, and green tea fragrance. The product has tested well with consumers with 98% of girls recommending the product for healthy protection during periods.