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“Godrej Group’s latest research ‘Little Things We Do’ reveals how the lockdowns and pandemic have triggered behaviourial change among citizens.”
New Delhi, October 19, 2021:
97% of Delhites believe in doing ‘Little Things’ such as sanitizing their hands and products to stay healthy and happy as the direct result of the pandemic and lockdowns, revealed ‘The Little Things We Do’ study by one of India’s most trusted conglomerates, Godrej group. In comparison to the national average of 86%, the study highlights that Delhites were drawn toward altruism and family philanthropic activities.
The study, which was conducted to understand and analyse the daily routines, habits and gestures adopted by our citizens during months of lockdown, further revealed that over half Delhites (54%) felt prior to the pandemic protecting their property and possession was one of the major concerns. Only 45% cared about their own health and wellbeing in the pre-COVID period. However, this mindset underwent a significant change with the onset of the pandemic. More than 70% of Delhites said that they are now conscious about their health and wellbeing instead of property and possession.
The study further revealed that 82% respondents from Delhi have also adapted healthy eating habits like home-made food due to restriction on eating out as compared to 74.75% of national respondents.
Lending a helping hand in household chores was recognised as a ‘happiness driver’ by 43.85% of Delhites. Though, it was the most appreciated gesture nationally too, only 29.62% acknowledged it.
Sujit Patil, Vice President & Group Head – Corporate Brand and Communications, Godrej, described the research as an insight into the minds of consumers from different cities in a challenging period. He added, “The current pandemic has taken a toll on the lifestyle and aspirations of Indians. Nearly 98% of Delhites adopted hand and product sanitisation as a means of safeguarding their health and wellbeing Acknowledging the contribution of ‘little gestures’ highlights a positive shift in values as a direct result of the pandemic.”
He further emphasised on the bright side of such difficult and gloomy days, “48% respondents from Delhi became conscious of the environment and contributed by – including growing plants, being financially prudent, and conserving energy.”
On the family driven philanthropy, 67% citizens of Delhites donated and distributed sanitizers, food packets, old clothes, blankets, medical devices, etc. to those in need as compare to 54% respondents nationally.
Other insights revealed through the research included:
- 30% of respondents from Delhi has quit unhealthy habits (such as smoking, overspending, junk eating, alcohol etc.) to keep themselves healthy and happy as compare to 36% people nationally.
- 32% Delhites spent time with their family to keep themselves happy and content during lockdown as compare to 27.35% people nationally.
- More than 40% Delhites indulged in freshly cooked breakfast regularly during the lockdown further highlighting the facts that how little contributions and their subsequent impact often leaves a lasting mark on our lives.
- 17% respondents from Delhi had more control on time management in ‘work from home’ scenario during the lockdown, further emphasising on the bright side of such difficult and gloomy days.
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