Myopia Awareness initiative reached to 1 Crore People across India

November 25, 2022

Entod Eye Health Foundation in association with the Strabismus and Paediatric Ophthalmological Society of India (SPOSI) stepped up to spread awareness on Myopia in Kids

India

healthysoch

New Delhi, November 25, 2022:

The National Myopia Awareness Week campaign (14-20 November) initiated by the ENTOD Eye Health Foundation in association with the Strabismus and Paediatric Ophthalmological Society of India (SPOSI) ended on a high note, reaching more than 1 crore people from across India including parents, teachers and children. The week-long campaign supported by ENTOD Pharmaceuticals was the first nationwide myopia awareness initiative initiated by both eye doctors and pharmaceutical industry leaders collaboratively, with a series of activities carried out across various tier-I and -II cities in India including Vadodara, Indore, Bhubaneswar, Coimbatore, Hyderabad, Chandigarh, Chennai, Jamshedpur, Guwahati, Srinagar, Anantnag and Mattan.

The primary aim of the initiative was to spread awareness of myopia and encourage parents to get their children’s eyes examined at least once a year so that they can assess the risk factors along with the myopia treatment options available in India for every stage of the disease. Many paediatric ophthalmologists were involved in the campaign to help and support the affected children.

Speaking about the success of the campaign, Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals and Campaign President of National Myopia Week said “Myopia is a major public health issue in India and it will soon become a major concern if required prevention and intervention measures are not taken. Keeping this in mind, we came up with this nationwide campaign to raise awareness about this critical health issue and invite parents to check and correct their kids’ vision regularly and to adapt everyday habits accordingly.

Apart from conducting awareness across schools and hospitals in different cities, we used some of the leading platforms of national media and collaborated with more than 50 prominent mother and kids influencers to create myopia awareness. Our campaign hashtag #ThinkMyopiaSeeBetter trended in the number one position in India reaching over 72 lakh people with 91 lakh impressions. Building on this campaign’s success, we will continue our efforts to raise awareness on myopia and educate parents and caregivers to prevent the disease and slow its progression.”

In the week-long campaign, the ENTOD field teams collaborated with schools, local government organisations, parent groups, paediatric eye doctors and eye institutions to support physical myopia awareness events in more than 325 districts in India, a joint exercise involving over 1000 field representatives and 500 + ophthalmologists.

“Most children don’t notice anything is wrong with their vision until it starts to really impact their activities. That was evident from our eye check-up camps organised across different cities, especially in places like Guwahati where 20% of the kids were not aware that they had myopia because they never went for a check-up and it was never diagnosed. Myopia is a global epidemic with numbers increasing dramatically each year.

The disease currently affects around one-third of the world’s population and is predicted to affect half of the world’s population by 2050. Because so few parents are familiar with myopia, it goes untreated in staggering numbers, creating barriers for children. Since there’s no cure for myopia, the only way to prevent the disease from progressing is to be properly aware and schedule a comprehensive eye exam for kids as early as possible. We are really glad to make this campaign a big success and are keen for this campaign to continue all year round to promote the importance of checking one’s vision and adopting good habits to fight myopia” said Dr. Jitendra Jethani, Paediatric ophthalmologist, Baroda Children Eye Care & Squint Clinic.

healthysoch

Stay informed with the latest news from HealthySoch. Sign up today for exclusive insights and updates!

We promise we never spam!

Leave a Reply

Your email address will not be published.

Health Tips

Dr. T S Kler Padma Bhushan Awardee
MD, DM, MRCP, FRCP(U.K), FACC, D.Sc
Chairman – Fortis Heart Institute Gurugram

Precautions to avoid Corona Virus:

  1. Stay home as far as possible.
  2. Wash hands with soap and water frequently.
  3. Keep distance from people even your home members.
  4. Keep atleast 1-2 metres away from anybody coughing.
  5. Don’t touch your face, nose and mouth.

 

Dr. K.K Says

Archives

MonTueWedThuFriSatSun
    123
45678910
18192021222324
25262728293031
       
   1234
567891011
12131415161718
26272829   
       
891011121314
293031    
       
    123
45678910
11121314151617
25262728293031
       
  12345
6789101112
13141516171819
27282930   
       
      1
2345678
9101112131415
16171819202122
3031     
     12
17181920212223
24252627282930
31      
   1234
567891011
12131415161718
2627282930  
       
1234567
891011121314
22232425262728
293031    
       
     12
3456789
17181920212223
24252627282930
       
  12345
6789101112
       
  12345
13141516171819
2728     
       
      1
9101112131415
3031     
   1234
567891011
       
282930    
       
    123
45678910
       
  12345
27282930   
       
      1
3031     
    123
11121314151617
       
28      
       
2930     
       
    123
       
       
       
      1
9101112131415
3031     
     12
3456789
10111213141516
17181920212223
242526272829 
       
  12345
13141516171819
2728293031  
       
      1
23242526272829
3031     
    123
       
    123
25262728   
       
78910111213
28293031   
       
293031    
       
14151617181920
28293031   
       
   1234
567891011
       
   1234
567891011
262728    
       
891011121314
293031    
       
    123
18192021222324
25262728293031
       
  12345
27282930   
       
      1
2345678
16171819202122
3031     
    123
45678910
18192021222324
       
28293031   
       
     12
31      
   1234
       
  12345
6789101112
       
HealthySoch

Don't Miss

After 2 years of struggle with a failing heart, Fortis Escorts gave 41-year-old a second chance at life

“Patient was referred to Fortis Escorts on a ventilator after
Patented Drugs 

Patented Drugs 

New Delhi, December 18, 2017: As per data made available by