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The Public Service Announcement Features Illumination’s Globally Beloved Gru and the Minions Characters and is Voiced by Steve Carrell
The PSA is voiced by Academy Award® and Emmy Award® nominee Steve Carrell, who voices the character Gru in the Despicable Me franchise. The PSA will be localized into multiple languages including Spanish, French, Portuguese and Arabic, among others.
“Storytelling is a powerful tool to accelerate positive social change in the world. It is an honor to partner with the WHO and UN Foundation to remind people around the globe to protect themselves, each other and our communities during this pandemic. I am also appreciative to Participant for helping to organize the collaboration and to my partners at Comcast/NBCU for helping to amplify this important message,” said Illumination Founder and CEO Chris Meledandri.
Illumination is the first Hollywood Studio to partner with WHO, the UN Foundation and the COVID-19 Solidarity Response Fund to create an entertaining and educational PSA for global audiences. Participant helped facilitate the collaboration between Illumination to the United Nations Foundation and the World Health Organization.
“As the world continues to grapple with the challenges of COVID-19, one of our most powerful weapons is kindness,” said Elizabeth Cousens, President & CEO of the United Nations Foundation. “We are delighted that the Despicable Me characters are letting their love show and showing ways to keep themselves and their communities safe during this unprecedented time.”
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